Founded by the industry leaders ADA Cosmetics and BWT, the Pink Planet Group combines the best of two worlds — water and care — under one visionary umbrella.
Pink Planet Group is a global alliance of brands committed to creating luxurious, sustainable, innovative, and efficient solutions for the hotels of tomorrow.
Our mission is simple yet powerful: to make responsible choices effortless, elegant, and profitable.
We enable hotels to offer their guests exceptional quality and comfort while reducing waste, emissions, and operational costs. Because sustainability is not a trend – it’s the new definition of excellence.
“Our goal is uncompromising: to delight our customers and their guests. We think global, but act local.”
– Lutz Hübner, Chairman, Pink Planet Group
We envision a hospitality industry where sustainability and luxury coexist effortlessly — where every sip, every refill, and every guest experience contributes to a cleaner, smarter future.
We empower hotels and restaurants to replace single-use with circular design — combining efficiency, innovation, and elegance. From water to skincare, from lobby to spa, we deliver systems that move the industry forward.
“Pink Planet Group is a pioneering alliance on the global stage.”
– Lutz Hübner, Chairman, Pink Planet Group
“Change is no longer optional – it’s essential.”
– Jon Wicks, COO, Pink Planet Group
Our leadership shares a deep belief that innovation must serve purpose.
Pink Planet Group acts as an accelerator for sustainable solutions — uniting beauty, water, and technology in one ecosystem.
Our leadership shares a deep belief that innovation must serve purpose. Pink Planet Group acts as an accelerator for sustainable solutions — uniting beauty, water, and technology in one ecosystem.
With our sustainable water and cosmetics solutions we are bringing circularity into reality!
“By combining ADA Cosmetics’ sustainable beauty expertise with BWT’s water innovation, we’re turning circularity into reality.”
– Lutz Hübner, Chairman
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Sustainable luxury for body and soul.
ADA Cosmetics transforms every guest bathroom into a space of well-being. With high-quality formulations, elegant design, and sustainable packaging solutions, ADA combines indulgence with responsibility.
From soothing hand wash to revitalizing shower gel – each product reflects a commitment to care, quality, and the planet.
Hydration that empowers performance.
With the BWT Dispenser, your guests can enjoy freshly filtered, magnesium-mineralized water before, during, and after their workout. It’s pure, refreshing, and perfectly balanced – supporting energy, recovery, and well-being.
Sustainable hydration that replaces single-use bottles and keeps your fitness area clean, modern, and eco-friendly.
Make every welcome moment memorable.
With BWT’s Welcome Water Dispenser, guests can enjoy freshly filtered, mineralized water right upon arrival. Designed for lobbies and reception areas, it offers pure refreshment and a sustainable alternative to bottled water – beautifully presented and always available.
Sustainable elegance at every touchpoint.
In the restrooms, the guest’s impression continues — in every detail that speaks of care, quality, and consciousness.
ADA Cosmetics’ fine liquid soaps and hand care formulations turn a simple washroom visit into a sensorial pause. Refined fragrances, gentle cleansing, and elegant dispenser design reflect your hotel’s high standards — hygienic, refined, and unmistakably sustainable.
For hoteliers, ADA’s SmartCare and Refillution systems deliver more than beauty:
less plastic waste, reduced logistics, and simplified housekeeping.
Hygiene, sustainability, and design in perfect harmony — for spaces that feel fresh, responsible, and premium.
Freshness powered by pure water.
From perfectly baked bread to fragrant coffee and delicious tea – BWT Water ensures excellence in every detail of your breakfast and buffet experience.
Its optimized mineral balance supports ideal steam and baking conditions. The result: more flavor, more freshness, and a sustainable start to the day – for guests who taste the difference.
Refined taste begins with pure water.
In fine dining, every detail matters – from the ingredients to the water that completes the experience. BWT Diamond Water brings perfection to the table: exceptionally pure, gently mineralized, and elegantly served.
Its balanced composition enhances flavors, supports exquisite cuisine, and reflects your restaurant’s commitment to excellence and sustainability.
With the BWT Dispenser in the room, guests can enjoy freshly filtered, magnesium-mineralized water – chilled, still, or sparkling – anytime they wish. It’s pure comfort, designed for modern travelers who value quality, convenience, and sustainability.
Reduce plastic waste, minimize logistics, and offer a premium experience that feels personal, refreshing, and responsible.
BWT Dispenser – because true hospitality starts with water.
Behind every great cocktail is great water.
With BWT’s mineralized water solutions, bartenders can elevate every drink – from crystal-clear ice cubes to balanced cocktails that reveal every nuance of flavor.
BWT Dispensers and filtration systems deliver premium-quality water that enhances aroma, clarity, and consistency – whether it’s sparkling, chilled, or still. Less plastic, less logistics, more taste and sustainability in every glass.
Perfect water. Perfect aroma.
Great coffee and tea begin with great water. BWT’s optimized mineralization enhances aroma, crema, and flavor balance – revealing every subtle note in each cup.
Baristas and tea experts trust BWT Water for consistent quality, limescale protection, and sustainable operation.
Pure enjoyment, brewed to perfection – with BWT Water.
The secret ingredient is pure water.
From soups to sauces, coffee to cuisine – water is at the heart of every culinary creation. BWT Cooking Water ensures perfect taste, texture, and consistency by optimizing mineral balance and protecting your kitchen equipment from limescale.
Chefs trust BWT Water for its purity, reliability, and sustainability – because exceptional dishes start with exceptional water.
Pure refreshment by the water.
Extend the wellness experience beyond the pool. With the BWT Dispenser, guests can enjoy freshly filtered, magnesium-mineralized water – perfectly chilled and always within reach.
It’s the ideal complement to the poolside atmosphere: sustainable, elegant, and designed for pure enjoyment.
Where care becomes a ritual.
ADA Cosmetics brings spa luxury to life – with sensorial textures, refined fragrances, and sustainable formulations that nurture both body and mind.
From soothing treatments to revitalizing rituals, every product reflects ADA’s commitment to conscious beauty and professional spa expertise.
Pure indulgence, responsibly made – for moments that rejuvenate and inspire.
Pure water. Perfect results.
Behind every shining glass and spotless plate is BWT Water.
Its advanced filtration and mineralization technology ensure flawless dishwashing results – free from limescale, residues, or spots.
BWT Water protects your equipment, extends its lifetime, and guarantees brilliance that reflects your restaurant’s standards of excellence.
Efficient, sustainable, and reliable – because perfection starts with water.
