The New PINK PLANET GROUP will pioneer Sustainable Luxury
The Best for Your Guest.
Three pioneers in their categories – BWT Water Dispensing, ADA Cosmetics and BWT water+more – unite their strengths in water and beauty to deliver sustainable innovation and excellence for the global hospitality world.
With more than 1,000 employees worldwide, own production facilities and strong R&D capabilities, the globally operating PINK PLANET GROUP combines deep best water technology and beauty expertise into a single mission: to make sustainability the standard in comfort, hygiene, and guest experience.
One Group. One Vision. One Target
Change the Flow.
“The PINK PLANET GROUP is more than a new company – it is a shared commitment to change the way our industry operates,” says Lutz Hübner, Chairman and CEO of The PINK PLANET GROUP. “Our mission is clear: to enable our partners to act responsibly while offering their guests the highest levels of comfort, hygiene and enjoyment. We think global, but we act local – directly on site, where we make the difference.”
With leading technologies, sustainable production, and exceptional service, The PINK PLANET GROUP positions itself as a technological and strategic pioneer for the hospitality sector – uniting innovation, responsibility, and design at a new level of excellence.
Uncompromising Goal: Delighting hotel guests
From BWT Diamond Mineralized Water, the world’s most valuable mineralized water perfected on site through patented water treatment technology, to mineralized water solutions for barista-quality coffee and tea, the Group’s water brands redefine taste, quality and convenience.
Together with ADA Cosmetics’ skin care competence and leading technology for refillable and recyclable dispensing systems, these three branches reduce plastic waste, eliminate unnecessary transport, and elevate hygiene and aesthetics to a new level. For The PINK PLANET GROUP, sustainability is not an option – it is the foundation and mindset of everything they do.
Empowering Sustainable Growth
“The PINK PLANET GROUP combines the best of two worlds,” adds Jon Wicks, COO of The PINK PLANET GROUP. “We bring together water innovation and sustainable beauty care to help our customers and partners achieve a higher standard of comfort, design, and environmental responsibility. True change happens when sustainability and excellence go hand in hand.”
Whether for hotels, restaurants, offices or Spa environments, the Group’s integrated solutions demonstrate that sustainability and luxury can perfectly coexist – creating meaningful impact for people and the planet.
Independent in Spirit, United by Purpose
The PINK PLANET GROUP operates with entrepreneurial independence and shared purpose. Each branch – BWT Water Dispensing, ADA Cosmetics and BWT water+more – continues to stand for excellence in its category while contributing to a common goal: to redefine hospitality through sustainable innovation and responsible growth.
The PINK PLANET GROUP does not follow the stream. It changes the flow.
Learn more about the Pink Planet Group Brands:
Lutz Hübner, CEO of The PINK PLANET GROUP, embodies visionary leadership and a clear mission to redefine hospitality through sustainable innovation.
CORPORATE CONTACT
The Pink Planet Group
Phone +49 7853 898 0 I Email: info@pinkplanetgroup.com
